People in your sphere include your friends, family, former clients, and their second-order contacts. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. Here are a few authentic scripts for. I've written about this concept once or twice or a dozen times - see the list below for related blogs. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. Excellent letter, of course, Marte! Thanks. Sound good? Any new listings that come onto the market will be instantly emailed to your buyer. If you throw a great party, you definitely want to put this to work for you. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! Still not sure how to write it? If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. ), And lets face it. Watch the video now. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. That detracts value. Pro Tip: NEVER write anybody off. For those of us who have a hard time tooting our own horn, this is a tough one. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. I think I would prefer that over an e-mail. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. You might even want to use a real estate CRM. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. Good news! Date. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Dont take the cheap route if its going to come across negatively. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. There are a lot of questions that we have the ability to address for our clients. "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. I love your program, Jennifer. Come up with a meaningful message, and hit your database with a postcard mailer. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. This is one of the easiest ways that you can dramatically expand your sphere of influence. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. If you show up on social media consistently, simply being there and being open is enough. For brand new agents a simple Excel spreadsheet will do the job.. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! Are you sure you want to report this blog entry as spam? Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. And whenever possible, ALWAYS post an image. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. You type in their home search criteria and then enter their contact info. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. We can use the search update tool for four general areas. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. That's a wonderful example. Why not get deep once in a while? As a result, Realtors end up going for the remaining 20 percent. If you like the SOI/geographic farm script above, youll love our other real estate email templates. The name of the game is Listing E-Alerts. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. My clients really love it. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? 2. A reminder to winterize their sprinkler system or change smoke detector batteries? After youve sent a few value-packed emails, drop in and ask for that referral. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. make an informed decision when buying or selling a house. How low interest rates are and what a great time to buy it is? It posts your ad and provides a messenger link for the recipients so they can message you directly. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. This field is for validation purposes and should be left unchanged. Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). (even though some agents love getting their francise awards) I like to write about what makes my clients happy. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. This may also help you earn more business. Jennifer - I really needed to read this!! As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. However, there is always something that feels special about holding something from your mailbox. Gratitude is the best way to get more of what you want. I was having trouble generating leads and converting those leads into clients. This takes some time. Yes, these lead generation systems work! After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. We do coach our clients on these lead generation tactics. (Psst, already a Follow Up Boss user? Unlike Twitter, Pinterest will keep driving traffic to your website. Or consider the methods of Baltimore-based broker and team leader Ron Howard. Thanks for all the comments! Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Check out this great listen on Audible.com. You may be under the impression that phone calls are an annoyance. Your first thought might be My sphere of influence? Pre-written real estate letters that save you time and money - and keep you in touch with your prospects. Check out our tips for advertising on LinkedIn! With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. Now, your phone call list is much more manageable. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. Offer something of value. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. Then, make sure you invite people to hang out with you for your charge. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! This raving fan then tells their close connections about you which in turn builds your sphere of influence. In real estate, or any business for that matter, you cant deny the power of the referral. You dont have to be a suited-and-booted business exec to have a great network. It's helpful to the recipient and offers them something of value, INFORMATION. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. You have truly revolutionized my business.so here's another hurdle.thank you for the insight! Acronyms and jargon can kill your message. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. I just can't do YAY ME! Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. Their new listing or recent sale? Congrats. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. Wish I could use it but after 25 years it would look odd! However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. Most marketing agents do fails because they don't under. Its time to look inward to your database. You can use variations of this, but the most important thing you can do is to be authentic. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. I think either way would be fine - whatever feels right to you. I dont have any influence! I know thats what I thought the first time I heard it. That way, you stay in the loop on what is happening in the local area. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Then, see if they will need assistance finding a spot that has more room. These include: What this means is that the current real estate market is volatile at best. This also warms up your SOI for your phone call. Save my name, email, and website in this browser for the next time I comment. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. Good stuff, Jennifer. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. Love it Jennifer. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. He is CEO of Agent Dominator. Then, you may want to share information you learn in these business journals with your potential client. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. When they got the postcard, they called me. saying thanks to those who have helped you attain success is a great way to foster more !! If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. Good news! We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. In real estate, being active and engaged as a friend is being active and engaged as a business owner. Constant Contact and Emma are two good examples. As a real estate professional, you have a lot of connections and vendors you know and trust. They may even have some great content ideas. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. Your newsletter list is also a great place to find referrals. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. Real estate letters to clients samples help with R. Excellent blog and I'm going to share it with some new agents in my office! its also more effective. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. I didnt know if theyd know who I was. Brian Icenhower of The Real Estate Trainer has a great tip. That is why social media is helpful. Approximately 80 percent of all transactions are done within your sphere of influence. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. And time is something busy agents are short on. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. Love it or hate it, email cannot be ignored. Pro Tip for Twitter: Always post local content with relevant local hashtags. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. So thank you, thank you, THANK YOU!!! I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. I'm so not into the self praise thing but see so many excellent examples of how to do it right. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. There are helpful tools you can use to expand your social media influence. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. Its one of the oldest digital tools that Realtors have had at their fingertips. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. Follow up with them after the event. Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. Holiday cards are a classic way to stay in touch throughout the year. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! The writer recommended saying "I'm an agent now and I need your help.". What's the reason you're reporting this blog entry? Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. Howd you get into it? So, Jennifer, um what's an example of doing it right? However, Id love to hear what you think about it first. Ask them how the yard is working out. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. This is the foundation of reviving your database and re-engaging your people. Here's a sample: Dear (friend, client from a former business, former boss, etc.) And you never know where your next lead will come from. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Are you sure you want to report this blog entry as spam? Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. that are written by the members of this community. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. You can also see what specific links the recipient clicked. You may be hesitant to call them because you havent called them in so long. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. That said, the fact of the matter is that our SOI is where its at. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. But, I thought, no better time than right now. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. Dont hesitate to put this to work for you. Now that is a good introductory letter, Marte. For most people, their home is their most valuable asset, and its also their biggest liability. They got 34 percent from repeat business. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. Oops! All because of one fundamental business driver: Authenticity. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. How do you write a client letter to your sphere of influence and past clients? You will be shocked with the answers youll get. Checking in with them to make sure theyre okay is a very normal thing. Then, send a personal note to them. Writen By. Likely, you are already using Listing E-Alerts. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. Check out these 5 practical tips for growing your sphere with social media. That's the only way you will be able to contact your SOI members 100 times a year. But the truth is, as humans, were already influencing each other all the time. Is there anything I can do for you?. You may get another referral in the future, growing your sphere of influence. Script #1 - Recent Clients & Professional Connections, I hope all is well! Take a few minutes to really get to know them. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. Your email address will not be published. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. It strikes up a conversation and they start chatting with you. But asking for it can feel pretty daunting. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. Were going to give you everything you need to work your SOI like a pro. Today Im going to tell you, no. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. Start with your past clients because these are people you just sold a house to. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. It's good to hear how to get it done right. You can easily change up that second line to refer back to any relevant life, community, or even social media event. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI.
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