Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. Serves as a press secretary for the Agency Executive or Senior Official during the incident. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 D. Identify opportunities for public awareness campaigns. Provide information and updates in a timely manner. It was absolutely the very best thing we could have done. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. Learn and respect your media contacts deadlines. B. an important part of the PIOs job. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. 0. You can find the complete list of courses in the Spanish language course list. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. D. seek media release approval from the Communication Unit Leader., 24. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. They can be used for personal networking, professional networking, and sharing public information. 20. Verdi White: And I believe that that has helped in our relationship with the media. An important part of the PIOs relationship with the media is knowing what they want. Email can be used to get people: In order for email to work, you need to have a good email distribution list. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa More than 70% of the illnesses, hospitalizations and deaths are guys. Describe how to have a successful relationship with the news media. A PIOs proactive approach to public information enhances credibility in messaging. Include information on evolving media contacts, instructions, and resources. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: The latest information on activities, events, and resources. What is in it for them? Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. Your media list should be current, complete, and tailored to your organization. Establishing relationships with news media representatives by being accessible and prepared. . Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. Quantify results when evaluating public information efforts. or a non-emergency event. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. Consider your resources and your role in ICS. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. Determines what the public needs to know. The National Incident Management System (NIMS) is:A. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. * The social media links provided are for reference only. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). The Incident Commander B. Speak to several members of the media at one time, especially during an incident. This course can provide a basic understanding of the PIO function for those new to the position. Public Information and Warning . People use technology to tell others that they are okay. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. What are people in your community concerned about? This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. The participant will benefit from participating in entry-level incident command system training prior to taking this course. Do you follow through? The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. Video sharing sites to expand or market a story, and. Print medianewspapers and magazinesare the first type of mass media developed. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. Announce events of interest to your community or share information about an incident. Provide public information, emergency public information, and community education to your internal and external target audiences. Campaigns that combine a mix of media are more likely to be effective in influencing people. C. only required when dictated by the Incident Commander. (Passive). Demonstrating an understanding of media needs and operations. Check off the things you would plan to include in your Go Kit and add other items as you see fit. The news release should use the inverted pyramid as illustrated below. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media They heighten awareness of community hazards and encourage the public to take steps to become more prepared. Recognize various legal aspects associated with emergencies and public information. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. Do not be afraid to put bad news first if that is the message. Narrator: Red Stick Ready targets every segment of the community. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. When an emergency happens, ICS is implemented. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. As with ICS, the JIS is as simple or complex as the needs of the situation. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. Example: Press Release Using Inverted Pyramid Format. Please review the IS FAQ's for more information. As exemplified in the Pew Research study, people are getting information from sources other than traditional media. Another way to express your key message B. Sit on your coat tail to keep your jacket from riding up. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. B. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. the feedback has been, you know, we appreciate this. Next you need to identifyhowyou will communicate. endstream endobj 495 0 obj <. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. The media will want to get as close as possible to get pictures/audio/interviews. Select this link to access a printable . Lets review the different types of communication tools in more detail, starting with print media. What actions and resources are being used to achieve the objectives? The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. What do they already know about the topic? Each time this test is loaded, you will receive a unique set of questions and answers. This awareness-level training is suitable for new PIOs. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. It will keep you focused and is the foundation for evaluating your campaigns success. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. @8'_= J J0 B. cause the intended audience to act on requests in the message. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. Take a zombie apocalypse for example. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. They can be seasonallike hurricane preparedness week. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. These sites make it easy to establish networks of contacts. Timely updates and corrections to information in evolving incidents. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. Many edits, however, can be made in real-time and appear almost instantly online. You need to write to your audience. 95% B. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. Increased information needs can be handled. Spelling- and grammar-checking tools (printed and computer software). Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. . Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. wA{)K+Xk80538L``V[mvWS|?9U7 People have a right and a need to know about the risks they face. This lesson reviews the four steps in creating a public awareness campaign. Campaigns are usually multifaceted, combining events and various media to get the message out. Admissions Fax: (301) 447-1658, Independent Study Program One that is completely out of reach is de-motivating. Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. FEMA does not endorse any non-government Web sites, companies or applications. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Proactivity occurs during A. Providing information and access to newsmakers. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Describe traditional media available for communication. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. The ability for readers to leave comments in an interactive format is an important part of many blogs. A social networking site is a great tool for: Now you know about the many tools available to get your message out. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Refer to the list below. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. Successful blogs are compelling and current, and encourage interaction with readers. *F ;/7Bw1p i~$^y' _r] 140-character stand-alone micro-blog statements. Recall preparation techniques that contribute to a successful media interview. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. Access to you and the newsmakers or persons in charge. Emergency Management Institute The Governor is continuing to monitor the situation. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Walter Monsour: So, the message was managed extremely well. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. Describe evolving media tools, including social media, for communication. Social marketing is the use of commercial marketing principles to: A. Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. Select the right media to reach the target audience. Develop and pre-test materials C. Develop an action planD. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B It is important to build relationships with your media contacts. Having such knowledge enables them to make informed choices that affect their health and well-being. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. With passive voice, the subject is thereceiverof the action. First name. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. The process for ensuring that a public information message was accurately conveyed is typically called: A. You should set a realistic deadline and interim benchmarks, as needed. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< Blogs are a good tool to use to communicate with your audience. Communication with internal agency personnel is A. not a role undertaken by a PIO. Responds to the media while respecting restrictions on the release of sensitive information. Demonstrate that you are in the knowB. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. (Unit 1), Describe the role and functions of the PIO. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. Its not complicated; its very easy for them, which makes for better reporting. Managing public information is another fundamental element of emergency management. A goal that makes you stretch is good. (Correct), The report was written by the officer. endstream endobj startxref Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . Better yet is the number of people who call and request preparedness kits! Conduct research to determine which tool is best to meet your agencys needs. Expert Help. Describe the role and function of the PIO. Wear your uniform or neat, conservative attire if not in uniform. Describe the role of the PIO in an emergency. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. 17. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . 1. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. Coordinate information being distributed to ensure consistency with other agencies messages. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. I would urge you to be careful whenever you travel, Smith said. Describe the role and function of the Public Information Officer (PIO). When preparing written products, it is important that your message is understood. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. (For example: The suspicious package was the size of a laptop computer. D. has become ever more complex as the challenge of delivering messages has evolved. What is happening in other areas? 16825 S. Seton Ave., Emmitsburg, MD 21727 (Unit 3), Recall preparation techniques that contribute to a successful media interview. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. C. Monitors costs related to the incident, and provides . The Sonoran Desert will be among the hottest places on the globe for the next 4 months. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. C. result in the need to conduct follow-up interviews. D. enhance agency credibility. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. Social media have changed how quickly information about a disaster is available. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. 1928 0 obj <> endobj Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. It can be taken alone or before Basic Public Information Officer Training (G290). Test the message on a safe audience B. . Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 Write out the full term on first usage, as appropriate. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction.
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