It was particularly great to see that one of our Bondholders, fast-growing luxury doughnut maker Project D, had been chosen to be the pilot for the scheme. "Opal Fruitsmade to make your mouth water!" One of the slogans created by motorsport commentator Murray Walker when he worked in advertising. I dont make mistakes, Walker insisted, I make prophecies which immediately turn out to be wrong. These gave rise to Walkers catchphrase: Unless Im very much mistaken which in turn led more than once to the correction: I am very much mistaken., Then there were the famous foot-in-mouth Murrayisms. Rather than being a show of aggression, though, I always felt that said more about Murrays intense passion to perform his role to the best of his considerable abilities. Clients included British Rail, Vauxhall Motors and Mars, with his slogans 'Opal fruits, made to make your mouth water' and 'Trill makes budgies bounce with health' becoming extremely well known. I would love to be out on the track instead of them. Meanwhile, the 2 million Green Entrepreneurs Scheme, designed to help small and medium-sized businesses across Derbyshire go green, was launched by Derbyshire County Council and the University of Derby. ), And details have been announced for the return of the Hannells Darley Park Concert. At full throttle at the television microphone for a Formula 1 grand prix, Walker would typically let rip with what he called his crash, bang, wallop approach, developed during years of commentating on low-budget motocross and rallycross competitions. They will retain the traditional gold, black and red but the logo will change to a flowing script. (Read the full story here.). Bud Light is creating its own epic city for three days of unexpected fun. Other taglines that linger include Have a breakhave a KitKat and British Rails Let the train take the strain. When that stopped in one years visits, it began to occur to his young mind that many of those benefactors had disappeared over the years. "Opal Fruitsmade to make your mouth water!" One of the slogans created by motorsport commentator Murray Walker when he worked in advertising. he was an advertising executive, developing slogans that would stand the test of time. Walker presided over many successful advertising campaigns in the 1960s, helping to coin slogans for bird food ("Trill makes budgies bounce with health"), Opal Fruits ("Made to make your . Or to put it in terms of a famous 'Murrayism': Thats history. Walker also lamented the decline of the Grandstand programme during the 1990s as the BBC ceded coverage of a string of sporting events to ITV and the satellite channels. In March, there was also news on two important new funds, both of which will help SMEs grow and create new jobs. Slogans created in the 1930s for brewer Guinness (still cranking them out in 2001, with lines such as "good things come to those who wait") have also lasted the course. Once he married Elizabeth at the . It all comes down to money. It's all about your brand. Plans for the huge SmartParc development on the former Celanese site, which will create around 5,000 jobs, received a major cash boost. Murray Walker. In 1978 the BBC decided to televise the whole Formula 1 season, a controversial move in the light of highly-visible tobacco sponsorship on the cars. 200712), "Refreshes the parts other beers don't reach", Brand of lager advertised by a bear named George, with the slogan "Follow the bear" (1980s, early 90s), "Guards against night starvation" (according to a 1960 TV advert directed by the blacklisted AS IT HAPPENED: Follow all the action from qualifying for the Bahrain Grand Prix, 2003-2023 Formula One World Championship Limited, Murray Walkers iconic commentary as Damon Hill wins 1996 world title, Murray Walker calls the infamous Senna vs. Prost collision at Japan 1989, The voice of Formula 1 - Murray Walker remembered. Shave Money." MasterCard: "There are some things money can't buy. 9 (, Supermarket chain: advertised by Kerry Katona in the mid2000s ("That's why mums go Enter your password to log in. Having left Dunlop for the Aspro firm at Slough, Walker honed his skills as a copywriter extolling the virtues of headache pills, eventually diversifying into Aspros subsidiary companies and promoting such 1950s brands as Lifeguard disinfectant and DIP starch. All rights reserved. I was a big fan. Murray Walker,who has died aged 97, was for more than half a century the high-octane voice of British motor sport and a consummate exponent of and, indeed, with a strong claim to have invented the pants-on-fire school of broadcast commentary. It's a lap record., With half the race gone, there is half the race still to go., And this is the third place car about to lap the second place car., Unless I am very much mistakenI AM very much mistaken!, Jenson Button is in the top ten, in eleventh position., Either the car is stationary, or it's on the move., And the first three cars are all Escorts, which isn't surprising as this is an all Escort race., I didn't see the time, largely because there wasn't one., I'm a frustrated driver. ", "(a finger of) is just enough to give your kids a treat", Children's breakfast cereal, advertised by Klondike Pete and his mule Pardner, Drinks brand, advertised in the 1980s and 90s by the actor Rutger Hauer, Advertised by its employee Howard Brown, from 2000, Advertised as "the mild cigar"; adverts used Bach's, " stays sharp to the bottom of the glass" (lager brand), "Bringing your home to life" (furniture store Coronation Street sponsor, - We have to quit hindering what individuals are occupied with and be what individuals are keen on. It was coined by ad-man Francis Harmar Brown at the firm in 1959. gives you flowers, that's " (Faberg body spray), "Made in Scotland from girders" (soft drink), Johnny Vegas (as Al) and the Monkey puppet, most famously associated with PG Tips, first appeared in Meeting on Monday, with the creative guys pretty subdued, Murray as always bounced into the room. Some of the best advertising slogans that left a remarkable key brand message in consumers' minds are : Dollar Shave Club: "Shave Time. Such was his passion that even Murray Walker's infrequent mistakes were endearing. One evening at a restaurant in Wanne, a hilltop village near the Spa-Francorchamps circuit where he had watched countless Belgian Grands Prix, he described to assembled journalists how, in 1945, he had driven a tank along the local roads during the Battle of the Bulge. Murray was 89, but defeated the disease. If the latter, is there some work of him to show he made? 'Murray Walker we adore you' - Formula 1 legend in his own words He did not become a full-time F1 commentator until 1978 - and even then he initially dove-tailed it with his advertising. It's because you can use the same key name in different codes and avoid duplication issues. But he did admit to coming up with the equally famous jingle: "Opal Fruits - made to make your mouth water" among others. You have to prove you are #UpForWhatever first. Two of Hall Green's finest: legendary F1 commentator Murray Walker with 1992 F1 World Champion Nigel Mansell. ), Meanwhile, further afield, plans for a new Lidl Bottling Plant at Foston a 50 million investment were confirmed. (soft drink), Advertised by Ian Botham, Jack Charlton: "Bet you can't eat three", "Taste the rainbow" (confectionery, of UK origin launched in 1974), 1974 advert voted "most iconic of all time" in 2006 (Cadbury convenience food), Confectionery product, advertised by Mr. T while driving a tank, "You're never alone with a " (cigarette), Advertised by Jeremy Bear and the Honey Monster (breakfast cereal) "Tell 'em about To convey maximum drama, he had a particular fondness for adverbs. Mars is a cracking product.". But he was irritated that the rubric A Mars a day helps you work, rest and play had been mistakenly ascribed to him. If you have a complaint about the editorial content which relates to the honey, Mummy!" They maintained that partnership for 13 years, and Murray succeeded his parent when Graham died in that final year. But his love of motor racing never dimmed. I make prophecies which immediately turn out to be wrong. Image Source. In resting mode he was a super-friendly, wholly approachable man who loved meeting people and talking about motor racing, a well-bred and well-read man who was genuinely interested in what others had to say. murray walker advertising slogans #!/usr/bin/env python3. "Go to work on an egg" remains one of the most famous advertising slogans. He was as cherished a feature of the race-day tapestry as the closing bars to Fleetwood Macs The Chain, the former F1 theme music that he chose as his first track on Desert Island Discs. His greatest hits were printed on T-shirts and coffee mugs. Africa, on Christmas Day 2014, Meerkat village near Moscow, featured in a 2011 campaign home to meerkats Maiya, Yakov, Vassily, and F1 Unlocked. During the early 1960s his main accounts were Vauxhall cars, the Mars confectionery firm and Petfoods, whose products Walker was obliged to endorse to shopkeepers by solemnly opening a tin of Kit-E-Kat and consuming the contents (in those days mostly whalemeat) to demonstrate their wholesome nature. MOTORSPORT NETWORK 2023. At first this involved Walker watching the race on a Eurovision feed at Television Centre before dubbing commentary on to an edited half-hour of highlights called Grand Prix. So, why am I going on about Murray and Mars Bars? Dozens of websites remain. It is important that we continue to promote these adverts as our local businesses need as much support as possible during these challenging times. He gave self-deprecating lectures to the after-dinner crowd and on cruise ships. As one mud-spattered rider slewed into view clinging to the handlebars of his bucking machine at great speed, his airborne bottom finally crashing down between saddle and rear mudguard with a sickening crunch, Walker cried: My God, hes trapped his knackers! Fortunately for Walker, what actually came out of his mouth hes trapped his knickers! reflected a momentary tweak to the synapses that, however inaccurate and inelegant, did save his job. In later life he demonstrated the sort of courage more often seen in the people about whom he commentated. We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse. And other firms took note? You can make a complaint by using the report this post link . Its a slogan often credited to racing commentator Murray Walker, but although he was involved with it as the then-account director for advertising firm Masius and Ferguson, he didnt come up with it himself. In April 1944 as a second lieutenant, Walker joined the Royal Scots Greys, saw action commanding a tank at Arnhem, and in February 1945 crossed the Rhine into Germany. We'll make you the best company in the world. His autobiography, Unless Im Very Much Mistaken, appeared in 2002. A number of racing drivers referred to his early career in advertising and I thought I should share my experience of working with him in the creative world during the mid-60s. RT @postwarhistory: Remember these? Murray Walker - Commentator and Ad-man Posted on 13th March 2021 // Brand, Blog Murray Walker, Advertising, strapline By profession I may be a marketer but at heart I am a motorsport loving petrolhead and saddened to hear about the death of Murray Walker - to me he was the voice of motorsport. He did myriad broadcasting jobs for the BBC, notably in the British Touring Car Championship from 1969, the Macau GP, rallycross (where he befriended Jensons dad, John Button), rallying and motocross, before commentating from the British GP in 1976, going fulltime in 1978. Let's take a look at some of the standouts from famous companies: Tide's In - Dirt's Out (Tide) Long after his retirement, at the Abu Dhabi Grand Prix, a boat would dock in Yas Marina calling itself the HMS Murray Walker. I remember Murray once telling a moving story of how as a young lad he had many uncles during that period, whom he would see while accompanying his father each year on the island. In 2016, when Hans Stuck drove a replica of his fathers famous Auto Union C-Type up the hillclimb at Shelsley Walsh, a small group of us raised a glass to the venue as the place where Murray had started his career with a mic in hand in 1948. On another occasion he reflected simply that the status quo could well be as it was before. The Mosaic Company's slogan also happens to be its mission statement, which guarantees that this fertilizer maker's brand strategy aligns with the company's main interests. The recipe will remain the same but the nougat filling will be whipped more "to increase the feeling of lightness". According to his autobiography Murray spent most of his advertising career on the management side. #Said He moved to promoting Dunlopillo products, supervising publicity for their installation in the rebuilt Houses of Parliament and the 1951 Festival of Britain. American film director Joseph Losey), Nostalgic 1973 advert featuring a delivery boy pushing his bike up Gold Hill, Shaftesbury, Dorset We do not pre-moderate or monitor readers comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. We are lucky at The Herald. Anyway, thats enough from me. The very finest Scotch Whisky of a great age. Digital Advertising. Thats what the Beechams name is now associated with, but in those days, the pills were marketed as a pick-me-up and became very popular with the British public as a general health booster. An enthusiastic, witty, albeit humble leader, he was famous for developing made to make your mouth water for Opal fruits. Graham Walker was a font of the richest wisdom for his son, as a leading motorcycle racer who had weaned him the addictive thrill of speed, taking the 15-year-old Murray to Donnington in 1938 under the shadow of impending war. Find out more, Murray Walker arriving in a 1930 Bentley to open "Speed" at the National Motor Museum in Beaulieu in 2002, Anthony Green, painter whose unusual works probed his own domestic life obituary, Tom Sizemore, actor who specialised in playing hard men but whose career was derailed by violence and drug abuse obituary, Ron Roddan, athletics coach who guided Linford Christie to Olympic gold obituary, Sir Peter Graham-Moon, Bt, rally-driver and philandering baronet whose wronged wife cut up his suits obituary, Steve Mackey, bass guitarist with Pulp, darlings of Britpop obituary, Wayne Shorter, revered musician and composer acclaimed as one of the finest jazz saxophonists obituary. investment news from Derby & Derbyshire, straight to your inbox. Coined the advertising slogans "Opal Fruits - made to make your mouth water" and "Trill makes budgies bounce with health"; also named the Vauxhall Ventora - a 'sporty' version of the Victor . moments" in 2022 (retail store chain), Beer brand represented in TV ad campaigns by Jack Dee (19927 the "No Nonsense" 87 Salisbury Street ik I am late but it is rly simple to turn this off. A number of racing drivers referred to his early career in advertising and I thought I should share my experience of working with him in the creative world during the mid-60's. Joining Masius, Wynne-Williams as a graduate in . The Macallan Single Highland Malt Scotch Whisky The Macallan. By submitting the form, you agree to our Terms & Conditions and Privacy Policy. If he made the trade of motormouth look easy, it was a tribute to his professionalism, passion and skill, because, as one broadcasting executive pointed out, motor-racing is the hardest spectacle to describe because so little of what is happening is actually in view at any given moment. Take your pick from a plethora of hits - although some have, of course, hit the spot better than others. murray walker advertising slogansgetting married in tanzania. They tried him out on non-sporting outside broadcasts, such as the military tattoo at White City, as well as a genteel rowing regatta on the Serpentine. I say history, because it happened in the past. In the piranha club of the F1 paddock, Walkers own past exalted his reputation. By clicking Sign up you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice. Long before he forged his celebrated BBC partnership with James Hunt, he was an advertising executive, developing slogans that would stand the test of time. Please review our, You need to be a subscriber to join the conversation. Eventually he joined the 58th Training Regiment of the Royal Armoured Corps as a trooper and was later commissioned as an officer cadet and trained with 115 Troop RAC at Sandhurst. A fall in May 2013 left him with a fractured pelvis but in turn enabled doctors to make an early diagnosis of lymphatic cancer. The final vote results will be published next week. Go!. He performed similar roles at other companies before joining the Masius and Fergusson advertising agency where he spent the rest of his advertising career. Graeme Murray Walker OBE (known as Murray Walker; born 10 October 1923, died 2021 Hall Green, Birmingham, England) was a Formula One (F1) motorsport commentator.For most of his career he worked for the BBC, but when it lost the contract for F1 coverage to the company ITV, Walker continued his commentating there.He was famous in the United Kingdom for his very . Want a ticket? Walker took over Formula 1 commentary from the experienced but comparatively sedate Raymond Baxter. Away from two wheels, Walker made his mark in the advertising world, where he continued to work long after his commentating career had taken off. murray walker advertising slogans; rlcraft how to disable events /DIM1/region/ = The End. The syntax of the split function is . You can watch Johns piece here. So, lets start with the work bit. Murray Walker. Murray Walker's enthusiasm and love for F1 shone through every time he picked up the microphone. As accident-prone as some of his heroes, he frequently bestowed what became known as the Murray Walker Kiss of Death when, having noted how well a driver was doing on his way to the chequered flag, the competitor would then retire or crash out of the race. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. We look forward to hearing from you on heraldscotland.com. Walker was an assiduous student of form, mixing with riders and officials in the paddock before the off, then taking up his position with the microphone, often in a windswept commentary box open to the elements. He couldnt keep away, however, and began broadcasting special F1 programmes again part-time in 2005, with appearances on the BBC, Channel 4 and Sky Sports F1. The Telegraph values your comments but kindly requests all posts are on topic, constructive and respectful. Murray came into this world in Birminghams Hall Green (later home to Nigel Mansell) on October 10th, 1923, and grew up lionising his fathers exploits. I did gain an insight into his intensity on one occasion at Donington Park when he, Damon Hill, Autosports Nigel Roebuck and I were part of a discussion panel. And they benefited from advertising? Few commentators differed more. 7340 S Kyrene Rd Ste 101. You must be at least 18 years old to create an account, Must be at least 6 characters, include an upper and lower case character and a number, I would like to be emailed about offers, events and updates from Evening Standard. (Read the full story here.). "Papa? He made his television debut later in 1949, commentating on a motorcycle hillclimb at Knatts Valley in Kent before returning to the Isle of Man to share TT coverage with his esteemed father. It became de rigueur to poke fun at him for them, but the truth behind such occasional gaffes which his audiences came to love - was that few ever prepared so carefully and professionally for their job, nor had such an encyclopaedic knowledge of their sport. Most of those present knew this corner of the Ardennes forest solely through the noise of Formula One engines, but Walker remembered a time when it had been ablaze with shot and shell. At the Embassy, we heard from two of those key investors Cale Street and St James Securities. Walker made his name in the 1950s commentating on motorcycle races, particularly the annual Isle of Man TT, and the BBC regarded him as a potential all-rounder, something of a new Richard Dimbleby. So we are trying to redress the balance and make it more appealing to women.". RT @postwarhistory: Remember these? From 1980 to 1993 he had a very successful relationship with colour commentator James Hunt, though he did not always approve of the former world champions timekeeping and private life, which often shocked not just Murray, but his loyal wife Elizabeth whom he had married in 1959. Murray Walker was Middle England's 007 - his life truly was gigantically lived . I remember, late in 1984 when I was still a baby hack covering the British F3 Championship, being overwhelmed to receive a handwritten letter.
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